We crafted an emotionally resonant campaign using claymation-style storyboards to bring compelling family stories to life. Leveraging Midjourney, our AI-image generation tool of choice, we explored 100+ unique concepts, refining each frame with precision. Through parallax effects and natural rigging in Adobe After Effects, we transformed static visuals into dynamic, immersive scenes—delivering a visually striking and deeply engaging narrative.
Phase 1
Copywriting & Prompt Generation
Copywriting & Prompt Generation
After extensive copy development, we arrived at a clear and relatable concept:
an average American family on their way to the beach, where Aspire® x Mastercard® adds ease and little luxuries to their journey.
We then ensured our creative vision was accurately translated into AI-generated outputs. By crafting precise prompts in ChatGPT, we established a clear direction before using another AI model to generate visuals, aligning automation with storytelling.
Phase 2
Image Generation & Storyboarding
Image Generation & Storyboarding
Through precise creative direction, every scene was carefully crafted to achieve the perfect composition. Storyboarding, visual refinement, and expert editing ensured a seamless, compelling narrative that captivates the audience.
Phase 3
Depth Manipulation
Depth Manipulation
We enhanced static images by integrating the parallax effect, creating a more immersive visual experience. Leveraging Adobe Firefly, we separated foreground, middle ground, and background layers, strategically stacking them with precise lens focusing to add dynamic depth and realism.
Phase 4
Rigging & Puppeting
Rigging & Puppeting
Using puppet-rigging, we bring still characters to life, transforming them into dynamic animations. This technique adds movement and expression without the need to animate figures from scratch, streamlining the process while enhancing visual storytelling.
Credits
Client - Aspire® x Mastercard
Creative Direction - Pooyan Alizadeh
Animation - Oscar Pino
AI Generated Imagery - Oscar Pino
Copywriting - Gillian Hanna
Client - Aspire® x Mastercard
Creative Direction - Pooyan Alizadeh
Animation - Oscar Pino
AI Generated Imagery - Oscar Pino
Copywriting - Gillian Hanna
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Designity © 2022
Designity © 2022
