We worked with D&S Car Wash Supply to create the Mega Brochure, showcasing their innovative car wash systems and services. Through extensive research and close collaboration, we crafted a compelling narrative, integrating custom illustrations, icons, and original photography to highlight the brand’s dedication to quality and customer satisfaction.
Phase 1
Foundation – Copy & Visuals
Foundation – Copy & Visuals
The process began with in-depth copywriting to clearly communicate D&S’s expertise, product offerings, and industry leadership. The messaging balanced technical precision with an engaging, persuasive tone.
Simultaneously, we created 2D assets—including illustrations, product diagrams, and iconography—to enhance clarity and maintain brand consistency, making complex systems more accessible.
Phase 2
Structure – Layout Design
Structure – Layout Design
We chose a boxy design based on industry research, ensuring clarity, modularity, and readability. Inspired by the geometric forms of car wash systems, this structured layout reinforced brand identity while balancing imagery, text, and technical details.
Phase 3
Adaptation – Specialized Brochures
Adaptation – Specialized Brochures
To cover the full range of D&S Car Wash Supply’s solutions, we developed four distinct brochures, each tailored to different vehicle sizes—from trucks and long-haulers to everyday cars. Each brochure detailed specs, benefits, and key features, ensuring customers could easily find the right solution while maintaining a cohesive brand presentation.
Credits
Client - D&S
Creative Direction - Pooyan Alizadeh
Illustrations & Iconography - Jinny Kang
Layout Design - Jingting Lin
Client - D&S
Creative Direction - Pooyan Alizadeh
Illustrations & Iconography - Jinny Kang
Layout Design - Jingting Lin
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Designity © 2023
Designity © 2023
