To promote a financial product offering cash-back rewards tailored for individuals with less-than-perfect credit, our team developed a series of short-form video advertisements for digital platforms. This campaign marked the first in a series of initiatives aimed at reaching underserved audiences.
Phase 1
Mood Boarding & Style Finding
Drawing inspiration from the vibrant mobile gaming community, we curated mood boards to define the campaign's tone and style. This creative direction guided the development of custom illustrations and graphics, which were animated using 2D techniques to produce dynamic and concise visuals.
Phase 2
Storyboarding and Styleframing
Storyboarding and Styleframing
Our process highlighted use case scenarios of the credit card in engaging ways, structured like a game. At each step, users interacted with different card benefits—such as making online purchases on app stores or buying groceries—navigating seamlessly from one instance to the next.
Phase 3
Animation Production
Inspired by Minecraft’s signature blocky aesthetic, we created all assets from scratch while ensuring they stayed true to the game’s visual style. Throughout the animation process, we studied Minecraft’s mechanics to replicate authentic movement, making every transition and interaction feel natural and immersive.
Credits
Client - Aspire® x Mastercard
Creative Direction - Pooyan Alizadeh
Style frames and Animation - Oscar Pino
Copywriting - Gillian Hanna
Client - Aspire® x Mastercard
Creative Direction - Pooyan Alizadeh
Style frames and Animation - Oscar Pino
Copywriting - Gillian Hanna
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Designity © 2023
Designity © 2023
