We developed an animation to highlight the benefits of Aspire™ Banking. Starting with a strong storyboard, we brought the concept to life with carefully crafted frames. By using advanced tools like Cinema4D and Redshift, we created dynamic, impactful visuals that align with the client’s messaging, engaging the audience and delivering a lasting impression.
Phase 1
Copywriting & Style Exploration
Copywriting & Style Exploration
Through in-depth research, we started shaping the world of the animation, testing different styles to enhance both the environment and the text. Gradually, we crafted a diverse landscape of roads, each highlighting different benefits. The concept was simple: a road trip on your credit journey.
Phase 2
Storyboarding & Styleframing
Storyboarding & Styleframing
Every detail of the storyboard was carefully crafted to ensure a smooth and continuous journey. We focused on seamless transitions, where each visual element flowed effortlessly into the next. Our goal was to create a narrative that moved without interruption, guiding the audience through the experience with precision and clarity
Phase 3
Rendering and Motion
Rendering and Motion
We used Cinema 4D and Redshift to bring the animation to life. C4D enabled precise modeling and fluid animations, while Redshift provided high-quality rendering with accurate lighting. Motion tracking and puppeting ensured seamless, lifelike movement, optimizing the visuals for any platform.
Credits
Client - Aspire® x Mastercard
Creative Direction - Pooyan Alizadeh
3D Animation - Nicolas Arango
Copywriting - Gillian Hanna
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