We collaborated with Iconik, Backlight's groundbreaking media management tool that makes it easy to find, share, and collaborate on media from anywhere. We created an explainer video showcasing its revolutionary features, and fittingly, the project was done entirely remotely—a nod to the very workflows Iconik supports.
Phase 1
Storyboarding & Styleframing
Storyboarding & Styleframing
Iconik is packed with powerful features, and we made sure each one stood out. We began by crafting a clear, compelling storyline, establishing a solid foundation with the script and storyboard. Next, we designed branded stills to refine the visuals before bringing everything to life in production.
Phase 2
Motion Plan
Motion Plan
With the storyboards approved, we took the process a step further by introducing style frames paired with motion plans. This wasn't just about visuals—it was about achieving clarity and alignment, so everyone was on the same page before advancing to the next phase.
Phase 3
Animation Production
Animation Production
In production, we brought the vision to life with precision and purpose. Advanced tracking and puppeting infused each movement with fluidity, ensuring every detail felt intentional. Assets were crafted in vector motion, maintaining sharp clarity across all sizes and future-proofing the project for any platform. We layered nuanced textures, honed transitions, and perfected every element to elevate the storytelling. This phase wasn’t just about execution—it was about pushing creative boundaries and making every frame count.
Credits
Client - Backlight
Creative Direction - Pooyan Alizadeh
Graphic Design - Laura Faccone
Animation - Evan Gillig
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