The client needed a fresh campaign concept for their credit card product, so we took full creative control. We defined messaging across three key themes: daily expenses, unexpected costs, and small luxuries. Once the copy was set, the illustration team began sketching ideas, refining them through revisions until they formed the backbone of the campaign.
This omnichannel project brought those concepts to life across various formats, including motion graphics, print, digital ads, landing pages, and email campaigns, ensuring a cohesive experience across all touchpoints.
This omnichannel project brought those concepts to life across various formats, including motion graphics, print, digital ads, landing pages, and email campaigns, ensuring a cohesive experience across all touchpoints.
Phase 1
Copywriting & Style Exploration
Phase 1 focused on crafting the campaign’s foundation through copywriting, centered on three key themes: small everyday luxuries, cashback on essentials, and unexpected expenses. Simultaneously, we explored different design styles to align with the target audience's taste, while also determining how and when to showcase their interaction with the card. These elements were reflected across all assets, ensuring a cohesive and engaging experience.
Phase 2
Concepts & Illustrations
Based on our main pillars, we sketched various ideas to bring the concepts to life. Concepts like online shopping, grocery store scenes, and waiting in line were among those approved, aligning perfectly with the campaign's message.
Phase 3
Letters & Envelopes
We focused on the production of print media assets, as these would be the first physical touchpoint for customers receiving their cards. The materials were designed to be engaging, reinforcing the campaign’s message and creating a memorable unboxing experience.
Phase 4
Static and Motion Ads
We expanded the campaign to include static and motion display ads, as well as social media ads. Each static ad was carefully crafted, then brought to life with a short animation for better performance, ensuring each concept was engaging across all formats.
Phase 5
Video Production
With the motion elements in place, we then created a video to blend everything together. The video had its own process, starting with storyboarding to define the narrative flow, ensuring the visuals and messaging aligned perfectly. At the end, we crafted versions for mobile, YouTube (wide), and square formats to optimize performance across all platforms.
Phase 6
Email & Landing Page
We designed responsive email templates and a landing page as part of a larger campaign, focusing on engaging users and reinforcing the brand’s identity.
The landing page featured two types of storytelling, which we tested and ultimately integrated both into the final design. Through multiple iterations, we refined the visuals to effectively communicate the campaign’s message.
Credits
Client - Aspire® Mastercard
Creative Direction - Pooyan Alizadeh
Copywriting - Gillian Hanna
Illustration & Web - Nadia Xu
Animation - Nicolas Arango
Print Media - Abigail Deluca
Client - Aspire® Mastercard
Creative Direction - Pooyan Alizadeh
Copywriting - Gillian Hanna
Illustration & Web - Nadia Xu
Animation - Nicolas Arango
Print Media - Abigail Deluca
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Designity © 2022
