We partnered with Calico Care, a senior care provider dedicated to delivering compassion with modern efficiency. Formerly known as ALiHLTH, the brand needed a fresh identity that better reflected its values and connected with its audience. We led a comprehensive rebrand—developing a new name, visual system, and messaging—that positioned CalicoCare as a trusted, approachable presence for families seeking care.
Phase 1
Naming & Identity Design
Our branding process began with in-depth research into the market, audience, and competitors to shape a clear strategy. We then guided the renaming of ALiHLTH to Calico Care, a name that better reflects warmth and trust. Through extensive sketching and iteration, we developed a modern logo and visual system that balanced professionalism with compassion, bringing the new identity to life.
Naming & Identity Design
Our branding process began with in-depth research into the market, audience, and competitors to shape a clear strategy. We then guided the renaming of ALiHLTH to Calico Care, a name that better reflects warmth and trust. Through extensive sketching and iteration, we developed a modern logo and visual system that balanced professionalism with compassion, bringing the new identity to life.
Phase 2
Visual Identity System
To build Calico Care’s visual identity, we explored color palettes that conveyed warmth, trust, and clarity, pairing them with typography that balanced modernity and accessibility. Every element—from imagery to iconography—was refined through iteration, ensuring the system felt cohesive, professional, and approachable. The result was a visual language that seamlessly expressed the brand’s values across every touchpoint.
Visual Identity System
To build Calico Care’s visual identity, we explored color palettes that conveyed warmth, trust, and clarity, pairing them with typography that balanced modernity and accessibility. Every element—from imagery to iconography—was refined through iteration, ensuring the system felt cohesive, professional, and approachable. The result was a visual language that seamlessly expressed the brand’s values across every touchpoint.
Phase 3
Digital Presence & SEO
For Calico Care’s digital presence, we developed a social media strategy grounded in in-depth research and SEO insights. By identifying audience behaviors, search trends, and content opportunities, we crafted a plan that positioned the brand with clarity and relevance online. This ensured CalicoCare’s messaging reached the right people, strengthened engagement, and built long-term visibility across digital channels.
Digital Presence & SEO
For Calico Care’s digital presence, we developed a social media strategy grounded in in-depth research and SEO insights. By identifying audience behaviors, search trends, and content opportunities, we crafted a plan that positioned the brand with clarity and relevance online. This ensured CalicoCare’s messaging reached the right people, strengthened engagement, and built long-term visibility across digital channels.
Credits
Client - Calico Care
Creative Direction - Pooyan Alizadeh
Branding & Logo Design - George Mott
Graphic Design & Animation - Ashton Nguyen
Visual Storytelling - Ali Kavousi
Social Strategy - Laura Faccone
SEO & Website Design - Kaige Zheng
Client - Calico Care
Creative Direction - Pooyan Alizadeh
Branding & Logo Design - George Mott
Graphic Design & Animation - Ashton Nguyen
Visual Storytelling - Ali Kavousi
Social Strategy - Laura Faccone
SEO & Website Design - Kaige Zheng
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Designity © 2023
Designity © 2023
