Iconik — Product Explainer

BACK

CLIENT

Backlight

TIMELINE

2024

We collaborated with Iconik, Backlight's groundbreaking media management tool that makes it easy to find, share, and collaborate on media from anywhere. We created an explainer video showcasing its revolutionary features, and fittingly, the project was done entirely remotely—a nod to the very workflows Iconik supports.

Phase 1

Storyboarding

We began by crafting a clear, compelling storyline, establishing a solid foundation with the script and storyboard. Next, we designed branded stills to refine the visuals before bringing everything to life in production.

Phase 2

Styleframing

With storyboards approved, we introduced style frames and motion plans to lock alignment before moving forward.

Phase 3

Animation Production

In production, we executed with precision—fluid tracking, vector motion, refined transitions, and textured detail. Every frame was intentional and built to perform anywhere.