Aspire Mastercard — Rewards Narrative

BACK

CLIENT

ASPIRE® MASTERCARD

TIMELINE

2024—2025

We created eleven hand-drawn animation loops to highlight the everyday benefits of the Aspire® Mastercard. Every loop is a glimpse of effortless living.

Phase 1

Concepting

We kicked things off with copy and concepting, then jumped into storyboarding. From there, we delivered a range of branded styleframes for the client to choose from.

Phase 2

Rough Animation

Each batch was first brought to life through rough animation – looping endlessly, waiting to be styled in the next phase.

Phase 3

Animating

We created alt versions for a few loops — because testing what clicks is part of the magic. Some sparked more interest than others, giving us a better read on what actually connects.