Roger Barnes
VP Enterprise Marketing · Atlanticus
His directorial approach elevated our creative strategy, translating business needs into impactful marketing that exceeds expectations.
CREATIVE DIRECTOR
& CREATIVE OPS LEAD
& CREATIVE OPS LEAD
Work that looks right and drives results
Based in Toronto
And Working Worldwide
For 10+ years I've run creative for multiple brands at once, from Seabourn to Mastercard, building the systems, teams, and AI workflows that keep quality high at speed.
BRANDS I WORK WITH
BRANDS I WORK WITH
How I Lead
Taste, made repeatable
The work is the output.
The organization is the product.
3
Reframe
I don't take a brief at face value. The first thing I change is usually the question, because the wrong question produces beautiful work nobody needed.
Direct
I work through specialists who are better than me at their own craft. My job is to define the target sharply enough that a dozen disciplines land on one thing.
Outlast
I build work that keeps running after I go. Something a small team can operate beats a masterpiece that only holds while I'm in the room.
3
Reframe
I don't take a brief at face value. The first thing I change is usually the question, because the wrong question produces beautiful work nobody needed.
Direct
I work through specialists who are better than me at their own craft. My job is to define the target sharply enough that a dozen disciplines land on one thing.
Outlast
I build work that keeps running after I go. Something a small team can operate beats a masterpiece that only holds while I'm in the room.
Taste, made repeatable
The work is the output.
The organization is the product.
3
Reframe
I don't take a brief at face value. The first thing I change is usually the question, because the wrong question produces beautiful work nobody needed.
Direct
I work through specialists who are better than me at their own craft. My job is to define the target sharply enough that a dozen disciplines land on one thing.
Outlast
I build work that keeps running after I go. Something a small team can operate beats a masterpiece that only holds while I'm in the room.
3
Reframe
I don't take a brief at face value. The first thing I change is usually the question, because the wrong question produces beautiful work nobody needed.
Direct
I work through specialists who are better than me at their own craft. My job is to define the target sharply enough that a dozen disciplines land on one thing.
Outlast
I build work that keeps running after I go. Something a small team can operate beats a masterpiece that only holds while I'm in the room.
How I Lead
Taste, made repeatable
The work is the output.
The organization is the product.
3
Reframe
I don't take a brief at face value. The first thing I change is usually the question, because the wrong question produces beautiful work nobody needed.
Direct
I work through specialists who are better than me at their own craft. My job is to define the target sharply enough that a dozen disciplines land on one thing.
Outlast
I build work that keeps running after I go. Something a small team can operate beats a masterpiece that only holds while I'm in the room.
3
Reframe
I don't take a brief at face value. The first thing I change is usually the question, because the wrong question produces beautiful work nobody needed.
Direct
I work through specialists who are better than me at their own craft. My job is to define the target sharply enough that a dozen disciplines land on one thing.
Outlast
I build work that keeps running after I go. Something a small team can operate beats a masterpiece that only holds while I'm in the room.
Core Expertise
Core Expertise
From identity systems to omnichannel campaigns, I make an impact where brand and culture intersect.
Creative that answers to the dashboard — see Aspire Mastercard.
Creative that answers to the dashboard — see Aspire Mastercard.
New tools, disciplined by old standards — see Trinity Solar.
New tools, disciplined by old standards — see Trinity Solar.
What Clients say
What Clients say
James Leach
Chief Executive Officer · Fortreum
Pooyan transformed our vision into a sleek, modern brand—guiding strategic design decisions across web, presentations, and core assets.
Danyelle Sarkozi
Global Trade Manager · Seabourn
Pooyan is proactive, responsive to feedback, and trusted to manage multiple competing projects while consistently delivering stellar creative ahead of schedule.
Roger Barnes
VP Enterprise Marketing · Atlanticus
His directorial approach elevated our creative strategy, translating business needs into impactful marketing that exceeds expectations.
James Leach
Chief Executive Officer · Fortreum
Pooyan transformed our vision into a sleek, modern brand—guiding strategic design decisions across web, presentations, and core assets.
Contact
Contact
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