Phase 1

Naming & Identity Design

We led a full brand transformation—renaming ALiHLTH to Calico Care and redefining its market position.

Through strategic positioning and identity design, we built a visual system that balances professionalism with warmth, turning trust into a brand asset.

Phase 2

Visual Identity System

We developed a cohesive visual system rooted in warmth and clarity—balancing modern typography with an approachable color palette.

The result: a scalable brand language designed to build trust across every interaction.

Phase 3

Digital Presence & SEO

We translated the brand into a search-informed digital ecosystem—aligning content, SEO, and social strategy for sustained visibility.

A structured approach designed to drive relevance, engagement, and long-term growth.

Credits

Creative Direction - Pooyan Alizadeh
Branding & Logo Design - George Mott
Graphic Design & Animation - Ashton Nguyen
Visual Storytelling - Ali Kavousi
Social Strategy - Laura Faccone
SEO & Website Design - Kaige Zheng