Phase 1
Storyboarding
We mapped the narrative frame by frame—locking composition, pacing, and emotional beats before production. A clear blueprint. No guesswork.

Phase 2
Styleframing
We translated the storyboard into high-fidelity styleframes, solidifying mood, palette, and visual hierarchy before moving into animation.


Phase 3
Character Design
Abstract yet relatable, the characters were crafted to reflect diverse audiences while remaining flexible enough to power a unified visual language.


Phase 4
Animation Production
Through deliberate timing, transitions, and character performance, we transformed a modular illustration system into a cohesive 120-second narrative.


Bonus 1
Dark Mode
The visual system seamlessly adapted to dark mode—maintaining clarity, hierarchy, and accessibility.

Bonus 2
Editorial Assets
We adapted the system into bold blog thumbnails—built for recognition, consistency, and digital performance.









Credits
Creative Direction - Pooyan Alizadeh
Character Design - Nadia Xu
Storyboard - Nicolle Ginter
Animation - Arash Sharifkian





