FRC — Illustration System

CLIENT

Fortiva Retail Credit

TIMELINE

2022-2023

A scalable illustration system for a leading financial brand—built for web, eBook, and motion. Modular characters evolved into a 120-second explainer, expanding the narrative through expressive animation.

image
image
image

Copy

Copy

Phase 1

Storyboarding

We mapped the narrative frame by frame—locking composition, pacing, and emotional beats before production. A clear blueprint. No guesswork.



Phase 2

Styleframing

We translated the storyboard into high-fidelity styleframes, solidifying mood, palette, and visual hierarchy before moving into animation.









Phase 3

Character Design

Abstract yet relatable, the characters were crafted to reflect diverse audiences while remaining flexible enough to power a unified visual language.








Phase 4

Animation Production

Through deliberate timing, transitions, and character performance, we transformed a modular illustration system into a cohesive 120-second narrative.






Bonus 1

Dark Mode

The visual system seamlessly adapted to dark mode—maintaining clarity, hierarchy, and accessibility.






Bonus 2

Editorial Assets

We adapted the system into bold blog thumbnails—built for recognition, consistency, and digital performance.







Credits

Creative Direction - Pooyan Alizadeh
Character Design - Nadia Xu
Storyboard - Nicolle Ginter
Animation - Arash Sharifkian



Similar projects

Loading

Art & Bloom — Event Identity

Loading

Art & Bloom — Event Identity

Loading

Aspire Mastercard — Rewards Narrative

2024—2025

Loading

Aspire Mastercard — Rewards Narrative

2024—2025

Loading

Iconik — Product Explainer

Loading

Iconik — Product Explainer

Loading

Art & Bloom — Event Identity

Loading

Aspire Mastercard — Rewards Narrative

2024—2025

Loading

Iconik — Product Explainer

image
Loading

Nascent — Identity System

2023—2024