Phase 1

Logo Design

A mark engineered, not decorated.
We refined the core mark into something bold, geometric, and built for any scale, from a business card to the side of a shipping container. Precision and stability, designed to live across print, digital, and product hardware without flinching.

Phase 2

Visual Identity

Industrial, not decorative.
A modular grid, a cleaner palette, streamlined typography. Every element doing a job, nothing there for its own sake. Bold enough to signal change to the market, familiar enough that the people who built the company still recognized themselves in it.

Phase 3

Digital Presence

Precision you can feel in the scroll.
A responsive website, a cohesive social system, and a unified motion language where every transition reflects what Nascent actually sells: flow. Ninety-plus deliverables across three phases, and an identity strong enough that when the company was acquired, the new owners expanded the partnership instead of starting over.

Credits

Creative Direction & Strategy - Pooyan Alizadeh
Logo & Branding - Ashton Nguyen
Website Design - Sarah Graf
Social Media Design - David Joshua Lee
Tradeshow Booth - Laura Faccone
Presentation Design - Ali Kavousi
Animation & Motion Graphics - Hayley Nelson