Nascent — Identity System

BACK

CLIENT

NASCENT

TIMELINE

2023—2024

Nascent powers process automation across the landside supply chain—optimizing gate and rail operations for efficiency, security, and safety. To stay relevant in a shifting market, the brand needed more than a facelift—it needed a full repositioning. We rebuilt Nascent from the inside out: new logo, visual system, website, social media, and tradeshow experience. The goal was simplicity, consistency, and modern credibility—balancing a fresh look with the strength of a legacy brand.

Phase 1

Logo Design

We started by refining the core mark—bold, geometric, and built for any scale. The new logo reflects precision and stability, engineered to live seamlessly across print, digital, and product hardware.

Phase 2

Visual Identity

Next came the full system. We established a modular grid, defined a cleaner palette, and streamlined typography for clarity. Every element works together to feel industrial yet contemporary—functional, not decorative.

Phase 3

Digital Presence

We translated the identity online through a responsive website, cohesive social look, and a unified motion system. Every transition, reveal, and movement was designed to reflect Nascent’s precision and flow—bringing clarity and energy to the brand’s digital presence.

Credits

Creative Direction & Strategy - Pooyan Alizadeh
Logo & Branding - Ashton Nguyen
Website Design - Sarah Graf
Social Media Design - David Joshua Lee
Tradeshow Booth - Laura Faccone
Presentation Design - Ali Kavousi
Animation & Motion Graphics - Hayley Nelson