Phase 1
Publication Design
Make complexity feel clear.
It started as print. We built the visual language from TIL's own icon system, generating a modular cover pattern that needed no photography, and used their multi-color palette as a navigation device so readers could move through dense civic data without getting lost.
Phase 2
Strategic Pivot
Halfway through, we flagged our own project.
A 16x9 PDF on a phone is unreadable, and phones are where most recipients would open it. We brought TIL two options and one recommendation. They took it. The report became a fully interactive landing page, and that decision changed everything downstream.
Phase 3
Digital Experience
From a document people skim to an experience people move through.
Full responsive build across desktop, tablet, and mobile: sticky navigation, a color-coded accordion so stakeholders drill into each initiative without losing context, and custom motion built for every interaction that matters.
Credits
Creative Direction & Strategy - Pooyan Alizadeh
Static and Motion Design - George Mott
Website Design - Heather Flores
