Aspire Mastercard — Summer Campaign

CLIENT

ASPIRE® MASTERCARD

TIMELINE

2022

We engineered a claymation-inspired beach narrative from 100+ AI explorations. Through parallax and natural rigging, static frames became immersive motion—crafted for emotional impact at scale.




Phase 1

Concept Design

A simple idea: a beach-bound family, elevated by Aspire® Mastercard®.
We translated that vision into precise AI prompts—locking narrative direction before generating a single frame.






Phase 2

AI-Assisted Storyboarding

We directed and generated each scene with intention—then refined and sequenced the frames into a cohesive, story-driven arc.






Phase 3

Dimensional Motion

Static images became layered environments. Using Adobe Firefly, we extracted depth, rebuilt the planes, and introduced parallax with cinematic lens focus.







Phase 4

Character Rigging

Still frames became performance. Through targeted rigging and puppeting, we introduced movement, expression, and rhythm—without compromising efficiency.










Credits

Creative Direction - Pooyan Alizadeh
Animation - Oscar Pino
AI Generated Imagery - Oscar Pino
Copywriting - Gillian Hanna



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