Phase 1

Concept Design

The concept came before the tool.
A beach-bound family, elevated by the Aspire Mastercard. We locked the narrative direction first so the AI was generating toward something specific, not just generating. This was 2022, when AI imagery was still a punchline. The direction had to be adult supervision.

Phase 2

AI-Assisted Storyboarding

Directing AI is a different skill than prompting it.
Each scene was generated with intention, then edited, sequenced, and shaped into a story arc. More than 100 explorations, and the volume was the point: more options meant sharper decisions, not lazier ones.

Phase 3

Dimensional Motion

Flat images became environments.
Using depth extraction, we rebuilt each frame in planes and introduced parallax with cinematic focus. The goal was specific: make something generated feel inhabited, like a place the camera happened to visit rather than a picture it produced.

Phase 4

Character Rigging

The last problem was life.
Still frames with no movement read as illustration, not story. Through rigging and puppeting, we gave the characters expression and rhythm, and the campaign stopped feeling like an experiment and started feeling like a film. Handmade by machine, directed by hand.

Credits
Creative Direction - Pooyan Alizadeh
Animation - Oscar Pino
AI Generated Imagery - Oscar Pino
Copywriting - Gillian Hanna