Phase 1

Concepting

Meet the audience where they already play.
We drew from the vibrant mobile gaming world to define the campaign's tone: custom illustration, punchy 2D animation, and a visual language that feels native to a feed full of games, not ads pretending to be games.

Phase 2

Storyboarding and Styleframing

Card benefits, structured like levels.
Each use case became a stage to clear: app store purchases, groceries, everyday wins, with the viewer moving through benefits the way a player moves through a game. The mechanic wasn't decoration. It was the message: this card rewards progress.

Phase 3

Animation

Blocky worlds, built from scratch, studied frame by frame.
We created every asset ourselves in a voxel-inspired aesthetic and studied real game mechanics to make each transition and interaction feel authentic to players. The result: the campaign's top-performing creative by CTR, backed by a seven-figure media investment, and a greenlight for a second game-inspired series.

Credits
Creative Direction - Pooyan Alizadeh
Style frames and Animation - Oscar Pino
Copywriting - Gillian Hanna