Phase 1

Mood Boarding & Style Finding

Drawing inspiration from the vibrant mobile gaming community, we curated mood boards to define the campaign's tone and style. This creative direction guided the development of custom illustrations and graphics, which were animated using 2D techniques to produce dynamic and concise visuals.

Phase 2

Storyboarding and Styleframing

Our process highlighted credit card use case scenarios in engaging ways, structured like a game. At each step, users interacted with different card benefits—such as making app store purchases or buying groceries—navigating seamlessly from one instance to the next.

Phase 3

Animation Production

Inspired by Minecraft’s signature blocky aesthetic, we created all assets from scratch while ensuring they stayed true to the game’s visual style. Throughout the animation process, we studied Minecraft’s mechanics to replicate authentic movement, making every transition and interaction feel natural and immersive.

Credits
Creative Direction - Pooyan Alizadeh
Style frames and Animation - Oscar Pino
Copywriting - Gillian Hanna