Phase 1
THE CHALLENGE
Make the invisible obvious.
Electricity is hard to show. You can’t see it, and most homeowners don’t want a physics lesson. Trinity’s existing explainer was six years old and staged entirely around paper-cut animation, so updating it meant more than a new look. It needed a new sequence, a sharper story, and a visual system that could carry every explainer Trinity makes next.
Phase 2
THE SCRIPT
We read it as a homeowner would.
We audited the original script line by line and asked one question of every sentence: would a homeowner care? Anything that sounded like a spec sheet went. We rebuilt what stayed around real value, framed for their home and their day. The result is a script with a clear, repeatable structure, written to be the front door to every explainer that follows.
Phase 3
THE VISUAL LANGUAGE
Real homes. Clean science.
We explored morphing shapes, lifestyle collage, and full illustration before landing on a hybrid: photorealistic environments for the human moments, crisp 2D graphics for the technical ones, all held together by Trinity navy and lime. The home makes it relatable. The graphics make it clear.
Phase 4
THE STORY
See it before we build it.
Before anything was polished, we turned the script into a lofi storyboard, rough enough to change in minutes, clear enough for the client to picture the whole film. AI made the sketching faster, so we could test more ideas for pacing and transitions without slowing the project down. Once we locked the flow, we moved into styleframes, setting the look of every key moment before a single frame moved.
Phase 5
THE WORKFLOW
Generated worlds. Handcrafted motion.
We built on earlier work for Trinity Solar, researching homes, light, and lifestyle across their service areas. From there, AI generated photorealistic scenes and camera moves, while After Effects handled everything that needed precision: diagrams, transitions, and the energy line. Every scene was engineered for one viewer, a homeowner with no technical background, so the picture explains before the voice has to.
Phase 6
THE MOTION
One line carries the whole story.
Animation is where the film came alive: a glow that follows the wire, a gauge that settles, a light that warms as the current arrives. We designed custom sound effects for every one of those moments and cast a real voice-over artist instead of a synthetic one. AI can render a home. It still can’t sound like someone you trust.
Phase 6
BUILT TO SCALE
One story, every format.
Because every scene was designed as part of a system, the film adapts cleanly from widescreen web to vertical social, sales presentations, and whatever screen comes next. And every future explainer starts with a head start, not a blank page.
Credits
Creative Direction - Pooyan Alizadeh
Scriptwriting - Lornah Ngugi
Motion Design - Deyan Cavalcante
Voice Over - Mary Anne Ivison
