Phase 1
Discovery
Three email categories were defined early: Transactional, Promotional, and Newsletter. Each required its own visual logic. Separate moodboards were developed for each track before any design work began, ensuring the direction was validated against the brand and audience first.
Phase 2
Architecture
Trust is the product. The inbox carries it.
PSA authenticates the assets collectors care about most, in a market flooded with counterfeits. The brief: a scalable, brand-consistent email system built from the ground up on the Acoustic platform, engineered so no design decision ever gets made twice.
Phase 3
Three Tracks, One Voice
Every email serves a distinct moment in the collector relationship.
24 production-ready templates across three communication tracks: promotional, transactional, and newsletter. Storytelling and persuasion where the moment calls for it, clarity and precision where it doesn't, all speaking as one brand.
Phase 4
Testing & Rendering QA
Pixel-perfect in every inbox, or it doesn't ship.
Every template was rigorously tested through Litmus and in-platform previews across devices and email clients, tuned for responsiveness without sacrificing hierarchy or brand integrity. Email is the one channel where broken design meets the customer alone. We made sure it never did.
Credits
Client - PSA
Creative Direction & Strategy - Pooyan Alizadeh
Wireframe Design - Ashton Van Nguyen
Build & Test - David Lains
