Phase 1
Publication Design
Make complexity feel clear.
We started in print. I built the visual language from TIL's existing icon set rather than commissioning photography, which gave us a modular cover pattern and removed a dependency that their team couldn't maintain after launch. The multi-color palette wasn't decoration; it was wayfinding, so a reader could move through civic data without losing their place.
Phase 2
Strategic Pivot
I flagged my own project.
Midway through, it was clear the 16x9 PDF we'd scoped would fail on the device most recipients would actually open it on. I brought TIL two options and a recommendation rather than a problem. They approved the pivot. Every decision after that changed.
Phase 3
Digital Experience
Fully responsive across desktop, tablet, and mobile. Sticky navigation, a color-coded accordion so a funder could go deep on one initiative without losing the whole, and motion on every interaction that carried meaning and none that didn't.
Credits
Creative Direction & Strategy - Pooyan Alizadeh
Static and Motion Design - George Mott
Website Design - Heather Flores
