Phase 1

Concepting

Find the feeling before the frames.

Copy and concepting first, then storyboards, then a range of branded styleframes for the client to choose from. The brief underneath it all: make a financial product feel like a companion to daily life, not a tool for managing it.

Phase 2

Animation

Timing first, then personality, then polish.

Loops ran rough and endless until the movement felt honest, because styling a motion that isn't working just makes a prettier problem. Once the timing earned it, the hand-drawn treatment went on. Eleven loops, every one a glimpse of effortless living.

Phase 3

Performance

Built to be tested, not just admired.

Several loops shipped in alternate versions so paid had something to run against rather than a single bet. The set outperformed everything else in the campaign on click-through, and Aspire funded a follow-up series.

Creative Direction - Pooyan Alizadeh
Concept & Animation: Pedram Taghavi
Sound Design: Andre Angelo
Copywriting: Megan Okrand